LEGO. How to Stay Creative at Any Age.
My Role: Senior Copywriter + Script Supervisor
How do you get audiences to see how cool LEGO Life Magazine is? You hand it to real-life moms and their daughters, and let creative chaos ensue. This charming docu-style video for Popsugar exceeded all benchmarks and was one of the highest-performers of the year.
Credits:
Executive Creative Director, Scripting - Paul Ulane
Associate Creative Director, Scripting - Max Plenke-Hammond
Director & Producer - Bob Geile
Content Strategist - Dani Bruckman