My Role: Copywriter + Script Supervisor

Each year, CMV affects thousands of babies, making it one of the leading causes of birth defects, but most people don’t even know it exists. Moderna approached PopSugar x Vox to change that. Because the subject matter was serious, we designed interview-style videos that were both informative and engaging, featuring CMV experts, real moms, and witty influencers to help share the message in a way that felt relatable, authentic, and human.