My Role: Copywriter + Script Supervisor

Each year, CMV affects thousands of babies, making it one of the leading causes of birth defects, but most people don’t even know it exists. Moderna approached PopSugar to change that. Because the subject matter was serious, we designed interview-style videos that were informative and engaging, featuring CMV medical experts, real moms, and witty influencers to help share the message in a way that felt relatable, authentic, and human.