Peloton - “All Year, All You”
My Role: Associate Creative Director, Copy
Peloton had a mission: to go from 6.6M subscribers to 100M subscribers with a New Year’s campaign that stood out in a sea of sameness—and they needed it done fast. Like, six weeks fast. In record time, we went from concept to delivering 3,000+ automated assets across platforms, resulting in one of the company’s best quarters.
With a condensed timeline and limited budget, we couldn’t do a shoot. Instead, the creative team spent 1,000+ hours sifting through class footage to craft cohesive, compelling narratives that captured the Peloton spirit and conveyed our message.
Our winter campaign was so successful that Peloton wanted to repurpose our assets for a “Spring Refresh.” Using previously curated footage, we created an additional 500+ assets that ran right after New Year’s and continued through most of the spring.
Credits:
Creative Director: Kyle Stewart
Associate Creative Director, Art: Stephanie Newton
Senior Art Director: Tyler Wong
Senior Designer: Emma Poirier
Senior Copywriter: Daisy Swain
Copywriter: Jared Siemens
Associate Copywriter: Jamie Friday