Peloton. All Year, All You.
My Role: Associate Creative Director
Peloton had a mission: to go from 6.6M subscribers to 100M subscribers with a New Year’s campaign that stood out in a sea of sameness—and they needed it done fast. Like, six weeks fast. In record time, we went from concept to delivering 3,000+ performance assets across platforms, resulting in one of the company’s best quarters.
Online Video
With a condensed timeline and limited budget, a shoot wasn’t possible. Instead, the creative team spent 1,000+ hours sifting through class footage to craft cohesive, compelling narratives that captured the Peloton spirit.
Performance
Our winter campaign was so successful that Peloton wanted to repurpose our assets for a “Spring Refresh.” Using previously curated footage, we created an additional 500+ assets that ran right after New Year’s and continued through most of the spring.
Performance
Credits:
Creative Director: Kyle Stewart
Associate Creative Director, Art: Stephanie Newton
Senior Art Director: Tyler Wong
Senior Designer: Emma Poirier
Senior Copywriter: Daisy Swain
Copywriter: Jared Siemens
Associate Copywriter: Jamie Friday